Creating My Own School Essay

The benefits of education on the individual person no doubt extend beyond economic effects. Jeremy Behrman and Nevzer Stacey cited that the effects of education â€Å"spread beyond direct economic effects (1). † As such is the case Behrman and Nevser adds, benefits â€Å"include a better way of taking care of ourselves and consequently creating a better society in which to live† (1). Based on this notion, it is important to make education available for everyone regardless of race, color, social status and gender or even physical condition. Education should be a right of everyone and no one should be denied of this right. However, the quality of education has been the focal point in the educational arguments. The report of the United States Government Accountability Office (GAO) cited that although teachers play an essential role in improving the students’ performance, the quality of education especially in areas where poverty is high, remains bad due to teachers’ lack of competency in the subject they teach (1). Thus it remains a burden of the government and of the society to establish schools that will cater to the increasing demand of a quality education. The No Child Left Behind Act was a response to this demand, yet it is clear that there is still a great demand for schools that would cater to the growing need of the society of a quality education for children. It is for this reason that I should like to introduce the Early College Communications (ECC) school which is designed to serve especially working class student and those with special cases. With highly competent teachers duly licensed by the states licensing board, the ECC provides quality education for grades 9-12 that would prepare students to college with a high level of competitiveness and a strong sense of achieving success in life. The school is deeply anchored on the government’s policy under No Child Left Behind Act (NCLBA) which emphasized on the qualification requirements for teachers. Under this act, the GAO report stated that states, districts, and schools are â€Å"responsible for ensuring that teacher meets these requirements† (1). The GAO also stated that the NCLBA â€Å"requires teachers of core academic subjects such as math and science be highly qualified†¦. † (1) The ECC proudly announces that it meets these requirements. The ECC’s philosophy of education is based on the principle that education is for everyone and that everyone deserves quality education. The ECC adopts a method of teaching based on Ramden’s (1992) distinctive ways of understanding teaching that is applicable to high school education wherein the teacher is seen as the organizer of student activity. Kate Ashcroft and Lorraine Foreman-Peck explained that in this method of teaching, the focus of the teaching and learning situation is on â€Å"what the student does† (69) and the role of the teacher is supervisory. In this case, as Ashcroft and Foreman-Peck pointed out, â€Å"the interest of teaching methods is now focused on ensuring that students learn† (69) and the teacher’s main concern is to motivate students â€Å"to be actively engaged† (69). With this method of teaching, the ECC management ensures that all students get quality education as we are implementing strict compliance for teachers to facilitate the student’s learning through motivating them to active and lively participation in the learning activities. As the school is committed to providing quality education, we have also implemented strict guidelines on the selection of teachers. Teachers were thoroughly screened if they have genuine interests in helping students learn regardless of their color, race, social status or physical condition. Thus, we are assuring everyone that the ECC is student friendly and we are very much concern all our student get quality education as they finished their term with us. For students with disabilities, that is, those belong to section two of the definition given by the Individuals with Disabilities Education act of 2004 (IDEA) cited by Roger Pierangelo and George Giuliani which held, (ii) Disorders not included. The term does not include learning problems that are primarily the result of visual, hearing, or motor disabilities, of mental retardation, of emotional disturbance, or of environmental, cultural, or economic disadvantage (1) Students with disabilities that do not include learning problems because of the reasons mentioned in the definition, we encourage them to enroll at ECC as we have highly competent teachers to handle this special class. However, we require students with disabilities to seek certification from the local educational agency whether they responds to scientific, research-based intervention as part of the evaluation procedures. With teachers’ genuine concerns on students with disabilities, their primary aim is to ensure that students with disabilities learn equally with other students. Furthermore, the school facilities are designed for the convenience of these special students. These teachers are licensed by the state to handle special classes and they are skilled in communicating with students with disabilities. Overall, the school is committed on preparing our students to become successful individual regardless of their color, race, social status, and physical condition. The student who could finish their term at ECC will have an early college credit because the school offers subjects that will provide them advantage when they go to college. Thus, with our commitment towards the future success in life of our students, and with efficient and highly qualified teachers we are confident we can lead our students to become competitive, success oriented and determined to achieve their dreams in life. For everyone out there, enroll now at Early Communication College and be assured of a quality education and of an exciting learning situation in the classroom. Work Cited Ashcroft, Kate & Foreman-Peck, Lorraine Managing Teaching and Learning in Further and Higher Education Great Britain: Routledge, 1994 Behrman, Jere R. & Stacey, Nevser The Social Benefits of Education USA: University of Michigan, 1997 â€Å"No Child Left Behind Act Improved Accessibility to Education’s Information† USA: The United States GAO, 2005 Pierangelo, Roger & Guiliani, George A. Teaching Students with Learning Disabilities USA: Corwin Press, 2008

Film Review Brazil (1985) by Terry Gilliam Essay

â€Å"Brazil† is set in a dystopian future, where society is closely monitored and its freedoms infringed upon by the Ministry of Information. The film is a humorous approach to the dystopia genre, which isn’t surprising given that the film is directed and co-written by Terry Gilliam (the creator of Monty Python). The film is the story of Sam Lowry, who has a boring life working for the Ministry of Information until it changes through a strange events, which shows us ministry as a bureaucratic jail. The sets, costumes and props in â€Å"Brazil† create a dazzling and interesting world to see. The film features colourful and fantastic dream sequences which provide an escape from Sam’s dull life. Despite the simplicity of the main plot, the movie is full of subtexts and images carrying a message which you may not see them on the first viewing. In one scene, a man is buying â€Å"clean air† from a vending machine on the street. The sides of the streets are walls of billboards which keeps the environment hidden from people’s eyes. In a holiday-decorated store a small child tells Santa she wants a credit card as a present for Christmas. The film is much more difficult, this may turn some people off. Makers had so many things to say in one movie. First of all this is a film about systems breaking down: a dead fly drops into a printer, causing a misprint which leads to a man’s death penalty (Just because of misprint! ); heating systems break down, and they cannot repair them because the support system is overstretched. It is also a film about systems destroying humanity. With everyone having their own defined role in the heavyweight system that control every part of the life, nobody has to take personal responsibility for common problems; mistakes are almost somebody else’s problem, and nobody really feels they have do something to change the situation. ‘Brazil’ is simply unlike anything you have ever seen before. The ending to the film is particularly powerful, with Gilliam offering us a typical happily-ever-after ending, and then breaking in the final seconds. After all, in such a dystopian society, a happy ending is not only unlikely, but it is near impossible.

Us Postal Service – Insolvency

The United States Postal Service: At the Brink of Insolvency Business 510 – Managerial Economics Final Project Submission February 25, 2012 Executive Summary this report takes a look at the United States Postal Service financial problems, which brought it to the brink of insolvency, after losing more than $25B in the last 5 years. It analyzes factors and performance and postulates corrective actions to bring USPS back to financial solvency. Both microeconomic and macroeconomic factors affecting the firm were analyzed while identifying its strengths, weaknesses, opportunities and threats.USPS products and services demonstrate its strengths with its monopoly of the mailing industry and as a government franchise with an open line of credit with the Federal Financing Bank of up to $15B. Weaknesses include lack or very little diversity in its products and services, very restrictive delivery schedules and mandated large delivery points. Opportunities for USPS include increasing its product diversity taking advantage of the internet and other developing technologies it can use to improve its operating expenses. USPS is also experiencing external and internal threats.One of these threats is the wider acceptance of digital technology especially with the internet and email, smartphones and mobile internet, skyrocketing operating costs and inability to make timely changes and responses to mitigate continued losses without having to go through the Postal Regulatory Commission and Congress. In view of this, USPS is recommended to take a multi-prong approach to improve its revenues by increasing product pricing with its shipping services while staying competitive, using the theory of price elasticity of demand to appropriately price its mailing services and diversifying its products.Reduce operating costs by reducing numbers of employees, improving its fleet of vehicles to more fuel efficient vehicles or using alternate energy and also by reducing managed facilities a nd delivery schedules. And finally USPS needs to request Congress to give it authority to effect price changes resulting from out-of-the-ordinary changes in cost of fuel and other materials and resources used in fulfilling its mandate of providing a fundamental postal service to the nation. Overview Establishment and General Business Description Article 1, Section 8, clause 7 of the United States Constitution establishes the U.S. Postal Service. The current post office organization is operating under the provisions of the Postal Reorganization Act of July 1, 1971 designating the US Postal Service (USPS) as an independent establishment of the executive branch of the Government of the United States. The Postal Accountability and Enhancement Act, Public Law 109-435 made further revisions and the governing statute is codified in Title 39 of the United States Code. The same public law created the Postal Regulatory Commission (PRC) bestowing the PRC with regulatory and oversight obligatio ns in the management and operation of the U.S. Postal Service (USPS Annual 10-K Report, 2011). The mandate of the USPS is to offer a â€Å"fundamental postal service† to the entire nation at fair and reasonable rates approved by Congress. This mandate is fulfilled by offering different level of mailing and shipping services throughout the country. As of September 30, 2011, total employees number to 557,251 career employees, down 4. 6% from the year before of 583,908 and 88,700 non-career employees (Annual Report to Congress, 2011).More than 85% of career employees are covered by collective bargaining agreements through one of the following four management organizations: American Postal Workers Union (APWU), National Association of Letter Carriers (NALC), National Postal Mail Handlers (NPMHU) and National Rural Letter Carriers (NRLCA). Products and Services The United States Postal Service divides their services into two broad categories: Market dominant mailing services and c ompetitive shipping services. Mailing services include First Class Mail, Standard Mail, Periodicals and Package Services.Shipping Services include but not limited to Priority Mail, Express Mail, Bulk, Parcel Post and Bulk International Mail. Mailing services have set floor prices but generally doesn’t have any set ceiling price up to the allowed maximum size and weight limits (usually 70 pounds for each package). The same holds true for shipping services. All these services are offered through a network of more than 32,000 Post Offices, stations and branches, plus thousands of contract post units, Community Post Offices, Village Post Offices, retail establishments selling postage stamps and other services including the internet, www. sps. com. Additional services offered are sale of Postal Money Orders, leasing of Post Office boxes and sale of post cards or greeting cards. International mail and package services are also available to more than 190 countries (Annual Report to Congress, 2011). The current First-Class Mail stamp costs $0. 45 increased 2. 1% starting in January 2012 that was announced in October 18, 2011. Postal Service Mail pricing is set by the Board of Governors and approved by the PRC. Shipping services pricing is set by law covering both the institutional costs allocation and attributable costs.The institutional cost allocation is determined by the PRC and is currently set at 5. 5%. Thus the shipping cost is the sum of 5. 5% institutional costs (comparable to transaction costs) and attributable cost, representing the direct cost of the mailing or shipping services based from the weight and size of the package (USPS Annual 10-K Report, 2011). Current Financial Statement For the fiscal year ending September 30, 2011, the United States Postal Service reported a net loss of $5. 067B from their operation, an improvement compare to the previous year’s loss of $8. 505B. This is despite a reduction of 4. % in the number of its career em ployees from 583,908 to 557,251 (USPS Annual 10K Report, 2011). Just like any other private businesses, the USPS was also greatly impacted by the global economy especially the deep and prolonged economic recession of 2008. Additionally, with improvement in technology, wider availability of internet broadband services, lower cost of personal computers, prevalent use of online banking and also surge in offering of online funds transfers, which not only offers convenience and speed but virtually free, has directly compete and won over some of the mailing services of the USPS.Mail volume deliveries have decreased by 5% in the last two years, 2011 and 2010 and the year before, in 2009, the decrease was a staggering 12. 8% (USPS Annual 10K Report, 2011). The expansion of mobile internet coupled with smart phones will only worsen USPS declining mail volume in the future. Finally, one of the biggest operating expenses of USPS besides transportation costs and plant equipment and facilities i s employee wages and retiree benefits. USPS employment costs makes up approximately 80% of its total operating costs (Kosar, 2012).Employee wages and retiree benefits costs are significantly impacted by wage inflation, health benefit premium increases, retirement and workers’ compensation programs, and cost-of-living allowances. In the last 5 years, the USPS suffered a total net loss of more than $25 billion including $21 billion of expenses for the pre-funding of the Postal Service Retiree Health Benefits Fund (PSRHBF) mandated by Public Law 109-435 (USPS Annual 10K Report, 2011). USPS current total debt as of September 2011 is at $13B which is only $2B from its statutory limit of $15B set by 39 U.S. C 2005(a) (Kosar, 2012). Financial statements reported to Congress for the fiscal year ending September 30, 2011: Years ended Sept. 30, 2011Percent change from preceding year (dollars in millions) 2011 2010 2009 2011 2010 2009 Operating revenue $ 65,711 67,052 $ 68,090 (2. 0%) ( 1. 5%) (9. 1%) Operating expenses * $ 70,634 $ 75,426 $ 71,830 (6. 4%) 5. 0% (7. 6%) Loss from operations $ (4,923) $ (8,374) $ (3,740) Operating margin (7. 5%) (12. 5%) (5. 5%) Net loss $ (5,067) $ (8,505) $ (3,794) Purchases of capital $ 1,190 $ 1,393 $ 1,839 (14. 6%) (24. 3%) (7. %) Property and equipment Debt $ 13,000 $ 12,000 $ 10,200 Interest expense $ 172 $ 156 $ 80 Capital contributions of $ 3,132 $ 3,132 $ 3,087 U. S. Government Deficit since reorganization $ (22,072) $ (17,005) $ (8,500) Total net deficiency $ (18,940) $ (13,873) $ (5,413) Number of career employees 557,251 583,908 623,128 (4. 6%) (6. 3%) (6. 0%) Mail volume (pieces in millions) 167,934 170,860 176,744 (1. 7%) (3. 3%) (12. 8%) New delivery points served 636,530 739,580 923,595 *P. L. 112-33 had a net impact of a $5. 5 billion reduction of expenses in 2011.P. L. 111-68 had a net impact of a $4. 0 billion reduction of expense in 2009. Graphical representation of USPS operating revenues and expenses from FY 2 004 – FY 2011 Market Structure Monopoly Salvatore D. (2012) defined a monopoly market as â€Å"an organization in which a single firm sells a product for which there are no close substitutes† (p. 388). And of the four sources of monopoly cited (Salvatore, p. 390) is one established by a government franchise like the United States Postal Service. Not all of USPS products and services are monopolized.USPS monopoly is only in their mailing service referring to as its â€Å"dominant mailing service†. No other delivery service company in the industry is allowed to deliver mail. And this includes delivery service companies like UPS and FedEx. Mailing services includes First Class Mail, Standard Mail, Periodicals and Package Services. The USPS’s has monopoly over letter delivery, mailbox monopoly and the ability to suspend the delivery in certain areas. It enforces this monopoly with its armed postal inspectors who can conduct searches and seizures if it suspect s breach of its monopoly.The only exceptions to this monopoly are â€Å"letters accompanying cargo† and â€Å"letters of the carrier† (interoffice correspondence) including bicycle messengers and overnight deliveries (Giddens, 2003). Monopolistic Competition Is defined, â€Å"as the form of market organization wherein there are many sellers of a heterogeneous or differentiated product and entry into and exit from the industry are rather easy in the long run† (Salvatore, D. , p. 396). Although the United State Postal Service does have a monopoly on â€Å"mailing services† it however does not have monopoly over â€Å"shipping services† which it shares with FedEx and UPS.However, this non-monopolized â€Å"shipping service† cannot be classified as â€Å"Monopolistic Competitive† market as there are only few sellers offering the products or services. Additionally, the same products and services are basically homogeneous. Instead it is cla ssified as an oligopolistic market. Oligopoly Is defined, â€Å"as the form of market organization in which there are few sellers of a homogeneous or differentiated product† (Salvatore, D. , p. 412). Products and services offered by the U. S.Postal Service in its â€Å"Shipping Services† division is classified as an oligopoly market. It shares this â€Å"shipping services† market with United Parcel Service and FedEx. With very few firms in the shipping industry, all three (USPS, UPS, and FEDEX) seems to operate more like interdependence firms rather than rivalries. This is evidence by the collaborating services of USPS and UPS called â€Å"UPS Basic† while the one between USPS and FEDEX is called â€Å"SmartPost†. This interdependency operation between these three firms mutually benefits all parties.Although it may look like USPS is getting the shorter end of the deal, but by conducting an incremental analysis it will show USPS is just actually syn ergizing its required mandate of providing fundamental postal services. On the other hand, UPS and FEDEX benefit also from the consolidation by sharing their â€Å"not so profitable† area of their shipping services to USPS to ensure continued services to their customers and at the same time customer loyalty. Competition and Alliances There are a number of communications media competing for the same types of transactions and communications in the mailing and delivery services industry.These include newspapers, telecommunications, televisions, e-mail, social networking and online electronic funds transfers. For the shipping services intense competition is offered by United Parcel Service and FedEx Corporations (USPS Annual 10K Report, 2011), although at the same time these two competitors are also its alliances as described above. United Parcel Service (UPS) Financial comparison Below is UPS’s financial statement for the last three years 2008 to 2010. Comparing U. S. Pos t Office 2010 and 2009 annual total revenues, UPS’s 2010 is only 73. 2% to that of the U. S. Post Office while its 2009 revenue is only 66. 53% to that of the U. S. Post Office. This is proof positive even though the U. S. Postal Office is generally a local national firm, it has larger revenue than a multinational firm like UPS. However, when comparing operating expenses the U. S. Post Office edges UPS by a very large margin. U. S. Post Office total operating expenses of $75. 426B for 2010 more than doubles UPS’ $31. 989B. And for 2009, U. S. Post Office’s total operating expenses of $71. 83B dwarfs UPS’ $31. 692B!While UPS posted a Net income of $3. 488B and $2. 152B in 2010 and 2009 respectively, the U. S. Post Office posted a Net Loss of $8. 374B and $3. 74B in the same years. Income Statement All numbers in thousands Period EndingDec 31, 2010Dec 31, 2009Dec 31, 2008 Total Revenue 49,545,000 45,297,000 51,486,000 Cost of Revenue11,682,000 9,804,000 11, 878,000 Gross Profit 37,863,000 35,493,000 39,608,000 Operating Expenses Research Development- – – Selling General and 30,197,000 29,945,000 32,412,000 Administrative Non Recurring- – – Others1,792,000 1,747,000 1,814,000Total Operating Expenses- – – Operating Income or Loss 5,874,000 3,801,000 5,382,000 Income from Continuing Operations Total Other Income/3,000 10,000 75,000 Expenses Net Earnings Before 5,877,000 3,811,000 5,457,000 Interest and Taxes Interest Expense354,000 445,000 442,000 Income Before Tax5,523,000 3,366,000 5,015,000 Income Tax Expense2,035,000 1,214,000 2,012,000 Minority Interest- – – Net Income From3,488,000 2,152,000 3,003,000 Continuing Ops Non-recurring Events Discontinued Operations- – – Extraordinary Items- – –Effect Of Accounting Changes- – – Other Items- – – Net Income 3,488,000 2,152,000 3,003,000 Preferred Stock And Other Adjustments- †“ – Net Income Applicable3,488,000 2,152,000 3,003,000 To Common Shares Product and Services comparison UPS products and services are homogenous to U. S. Post Office products and services with the exception of mailing services in the United States. UPS is basically a package delivery company (shipping services) providing transportation, logistics and financial services in the United States and in other 220 countries.It also provides letter and document delivery but only those considered time constraint delivery exempted by the U. S. Post Office from its mailing service monopoly. Unlike the U. S. Post Office â€Å"shipping services†, UPS operates internationally thus providing import and export logistic services throughout the world. It also provides various technology solutions for automated shipping, visibility, billing, distribution centers (to various industries like healthcare), technology, retail/consumer and a portfolio of financial services. FedEx Financial co mparisonBelow is FEDEX’s financial statement for the last three years 2009 to 2011. Comparing U. S. Post Office 2011 and 2010 annual total revenues, FEDEX’s 2011 is only approximately 59. 81% to that of the U. S. Post Office while its 2010 revenue is only approximately 51. 80% to that of the U. S. Post Office. Just like with UPS, FEDEX annual revenue is just barely a little over half of the U. S. Post Office annual revenue. However, U. S. Post Office Operating Expenses more than triples FEDEX annual operating expenses hence resulting in huge annual Net Loss to the U. S. Post Office while FEDEX posted a Net Income of $1. 52B and $1. 184B in 2011 and 2010 respectively. Income Statement All numbers in thousands Period EndingMay 31, 2011May 31, 2010May 31, 2009 Total Revenue 39,304,000 34,734,000 35,497,000 Cost of Revenue14,266,000 11,908,000 12,672,000 Gross Profit 25,038,000 22,826,000 22,825,000 Operating Expenses Research Development- – – Selling General and20,598,000 18,852,000 18,899,000 Administrative Non Recurring89,000 18,000 1,204,000 Others1,973,000 1,958,000 1,975,000 Total Operating Expenses- – – Operating Income or Loss 2,378,000 1,998,000 747,000Income from Continuing Operations Total Other Income/(27,000)(25,000)15,000 Expenses Net Earnings Before2,351,000 1,973,000 762,000 Interest And Taxes Interest Expense86,000 79,000 85,000 Income Before Tax2,265,000 1,894,000 677,000 Income Tax Expense813,000 710,000 579,000 Minority Interest- – – Net Income From1,452,000 1,184,000 98,000 Continuing Ops Non-recurring Events Discontinued Operations- – – Extraordinary Items- – – Effect Of Accounting Changes- – – Other Items- – – Net Income 1,452,000 1,184,000 98,000 Preferred Stock And Other Adjustments- – –Net Income Applicable To1,452,000 1,184,000 98,000 Common Shares Product and Services comparison FEDEX product and services are als o similar to UPS and with USPS’s shipping services. Its services are divided into four segments: FEDEX Express, FEDEX Ground, FEDEX Freight and FEDEX Services. FEDEX Express, Ground and Freight generally deals with domestic and international shipping services while FEDEX Service provides sales, marketing , administrative, information technology and customer service support services including copying and digital printing services.Economic Factors Macroeconomic Factors Unemployment and recession The greatest recession in U. S. history since World War II was declared to have started as early as December 2007 and officially over by June 2009 per National Bureau of Economic Research (Beatty, A, Sept 2010). During the start of the recession, unemployment was at a 5. 0% (Dec 2007) and reached its peak of 10% in October 2009.However, these unemployment figures are misleading because as per Bureau of Labor and Statistics, â€Å"Unemployment† is defined as people who do not curr ently have a job, have actively looked for work in the past four weeks (from the time when the report is prepared) and are currently available for work (Amadeo, n. d. ). It also includes people who are temporarily laid off and waiting to be called back to work. People who are unemployed and have not looked for job in the last four weeks (from the time the report is prepared) are removed from the labor force and are not counted as unemployed.The Bureau of Labor and Statistics also releases â€Å"Alternative measures of labor underutilization† report divided into 6 sections as follows: * U-1 Persons Unemployed 15 weeks or longer as a percent of the civilian labor force * U-2 Job losers and person who completed temporary jobs as a percent of the civilian labor force * U-3 Total unemployed as a percent of the civilian labor force (official unemployment rate) * U-4 Total unemployed plus discouraged workers, as a percent of the civilian labor force plus discouraged workers * U-5 To tal unemployed plus discouraged workers, plus all other person marginally attached to the labor force, as a percent of the civilian labor force plus all person marginally attached to the labor force *U-6 Total unemployed, plus all persons marginally attached to the labor force, plus total employed part time for economic reasons, as a percent of the civilian labor force plus all persons marginally attached to the labor force Of these six sections, the focus is on the U-3 and U-6 figures. As of December 2008 the official unemployment rate as per BLS Report (U-3 figure) is at 7. 3% while the U-6 figure is at 13. 5%. The difference is 6. 2% meaning while 7. 3% of the work force is being reported as officially unemployed, another 6. 2% are not. And this unreported 6. 2% are mainly those who have stopped looking for jobs or those who hold part time jobs. By June 2009, when the last economic recession was officially declared over, the U-3 and U-6 figures are 9. 5% and 16. 5% respectively. And for the year ending, December 2011, U-3 was reported at 8. % and U-6 at 15. 2% for a difference of 6. 7%. This difference indicates 44. 0% (6. 7% / 15. 2%) of the unemployed is not reported in the official unemployment rate. This is an indication although unemployment rate has been reported to decline from its peak of 10% in October 2009 to 8. 5% in December 2011, there are still far more unemployed people being unreported or have continuously decided not to join the workforce. High unemployment adversely affects the national economy in general including delivery and shipping services firms like USPS. With consumers having less confidence and less money to spend, there is less business for delivery of goods.When unemployment rate is high, there are fewer consumers while still those employed has less spendable money. Hence, retailers’ sales decline so is the order of replacement merchandise directly translating to reducing shipping services both for the retailers and consu mers. In short, there will definitely be a negative impact on USPS revenue. Cyclical changes in the economy, i. e. recession and inflation is nothing new to USPS, however the effect of modern technology like the personal computers and internet is.At the height of the recession, 2009, USPS revenue declined by 9. 1% over the previous year with a total net loss of $3. 74B followed by another $8. 473B net loss in 2010. Unemployment rates peaked from 7. % in January of 2009 to 10% in October 2009 and declined to 9. 4% in December 2010 were in parallel with these revenue losses. The bulk of USPS operating expenses is mostly from its employee wages and retiree benefits and transportation. Of these, employee wages and retiree benefits are the least elastic. With more than 85% of its employees covered by Collective Bargaining Agreements (CBA’s), USPS is strictly constrained to react promptly to sudden changes to the economy to reduce its operating expenses, i. e. laying off employees or reducing retiree benefits. Inflation Inflation is defined as a sustained increase in the general level of prices for goods and services.It is measured as an annual percentage increase. As inflation rises, every dollar you own buys a smaller percentage of a good or service. The value of a dollar is never constant and it is referred to as its purchasing power. With inflation there is a decline in the purchasing power of the dollar (Investopedia. com) For USPS, inflation also results in adverse effects on its revenues but mostly it affects the cost of health benefits it has to cover for its employees and retirees. For its operations, the cost of fuel also greatly affects its operating expenses. Cost of living allowances and workers’ compensation programs also add to increased operating expenses.But the most negative impact is the inability of USPS to readily adjust its product and services pricing based from inflation as it requires legislative actions to do so. Government Le gislations Since USPS is a government owned firm, it operates within the guidelines of public laws. Product and services pricing are approved by Congress. In addition, delivery schedules and delivery routes are also regulated by the Postal Regulatory Commission. With the implementation of Public Law 91-375 commonly known as the Postal Reorganization Act of 1971, the USPS became a self-supporting, wholly governmental entity designed to cover its operating costs with revenues generated through providing fundamental postal services to the entire nation (Kosar, 2012).It does not receive annual appropriation from Congress for its operating budget except for the annual $100M congress pays to compensate USPS for the revenue losses incurred for free mailing privileges to blind persons and overseas voters, as directed by Congress. The Postal Accountability and Enhancement Act of 2006 (PAEA) established the Postal Service Retiree Health Benefits Fund (PSRHBF) and required USPS to prefund its future retirees’ health benefits at a cost of approximately $5. 5B per year for 10 years with remaining balance amortized in the subsequent next 40- year period. For FY ending 2011, the unfunded obligation to this fund is at $46. 2B (the accuracy of this amount is still being debated depending on what valuation method is used) (Kosar, 2012). Below is the table for the RHBF payments under the PAEA: Table 1.Postal Service Retiree Health Benefits Fund Payments Under PAEA Fiscal Year Payment Due Per PAEA (billions) Status of Payment 2007 $5. 4 Paid in full. 2008 $5. 6 Paid in full. 2009 $5. 4 $1. 4 billion paid 2010 $5. 5 Paid in full. 2011 $5. 5 No payment 2012 $5. 6 Due September 30, 2012. 2013 $5. 6 Due September 30, 2013. 2014 $5. 7 Due September 30, 2014. 2015 $5. 7 Due September 30, 2015. 2016 $5. 8 Due September 30, 2016. Source: Postal Accountability and Enhancement Act (P. L. 109-435,  §803; 120 Stat. 3251-3252; 5 U. S. C  §8909(d)(3)(A). ) Due to solvency problems, Congress reduced the FY 2009 payment amount to $1. 4B (P. L. 111-68) while in FY2011, Congress delayed the payment to August 1, 2012 as per H. R. 112-331.By front loading the RHBF, USPS has switched from funding its RHBF from â€Å"out of pocket† cost to pre-funding. It’s this prefunding causing a tremendous financial strain on the firm. It’s also an indicator on how much leverage and control government legislations have over the firm. And this is just one of the two biggest entities having control over the firm’s operations. The other one is employees’ unions. Collective Bargaining Agreements More than 80% of USPS operating cost is due to its employees’ wage; and more than 85% of its employees belong to one of the four unions or referred to as management organizations, i. e. , APWU, NALC, NPMHU and NRLCA.Unfortunately for USPS even though it enjoys benefits from federal regulations like monopoly of mailing services and having the ability to borrow money from the Federal Financing Banks up to $15B or as set by Congress; the same federal laws also put constrains in its ability to increase revenue by increasing prices without prior approval; or decreasing its operating costs by reducing mail delivery schedule; or closing non-performing post offices; or by having power to control labor costs. Statutory processes for resolving disputes between labor and management frequently results in arbitrators being empowered to make binding decisions heavily favoring employees (USPS Annual 10K Report, 2011). With declining revenues since 2007, USPS has been unable to reduce employee numbers to desired sustainable strength, its main operating cost, without having to rely solely on attrition or buy outs due to collective bargaining agreements that heavily favor employees. Future strategy calls for attrition or reduction in employees’ numbers to an additional 120,000 positions by FY2015.However, USPS is unable to achieve this with out overriding current CBA’s and it doesn’t have the power to do so. Microeconomic Factors Personal Computers and Internet In their 2009 annual report, according to the Bureau of Labor and Statistics, approximately 68. 7% percent (81. 939 million households) of all U. S. households have internet access. Out of this 68. 7%, 63. 5% uses broadband service while 4. 7 % uses dial up service with the remaining 0. 4% using either satellite or dish access (BLS, 2010). And the numbers will only continue to grow as personal computers become more affordable and internet services continue to be made available in the rural areas.With internet comes email and social networking services. Although email is a differentiated product from regular paper mail or commonly referred to as â€Å"snail mail†, its purpose and function is completely the same. In short, email is almost a perfect substitute product for regular paper mail. The decline in first-class mail volume started to tak e center stage when the volume of First-Class mail, where USPS gets the majority of its money from, fell below junk mail volume for the first time in 2005 (Leonard, 2011). Total mail volume declined 20% between 2006 and 2010 resulting in a total net income loss of $25B. 1-From 2011 Report on Form 10-K USPS So is email killing USPS?Although decline in First-Class mail alone cannot postulate this to be accurate, there is however undisputed evidence email has delivered a severe financial blow to USPS. Like this is not serious enough yet, digital communications continue to evolve and quickly becoming mainstream. Mobile phones or smartphones are not only capable of making a phone call but also able to send emails just about anywhere they can find service signals from their providers. The phone can also be used to send text (â€Å"texting†), providing not only faster communication than regular paper mail but even better than regular email as it requires no computer to access it and is in real time.To make matters worse for USPS, most businesses are already moving to â€Å"paperless† bill and payment delivery meaning the 20% decline in first-class mail volume in the previous years, not only will it be probably irreversible but will most likely worsen before it gets better. And then there is yet still another evolving technology that could also adversely affect USPS’s other business model, â€Å"shipping services†, and this is with the digital or electronic books. According to Amazon, the largest retailer on the web, Kindle books are just now starting to outsell printed books (Leonard, 2011). Everyday Low Pricing strategies If you are looking for the cheapest postal rate around the world, look no further than the U. S. Postal Service.For a universal rate of 44 cents (before January 12, 2011, where it rose to 45 cents), for the first ounce, a First Class letter mail can be delivered anywhere in the United States and its territories. In compa rison, for the same letter mailed locally, in Norway it would cost the sender $1. 63; in Japan it would be $1. 06, in France it would be $0. 81, in Germany it would be $0. 77, in UK it would be $0. 74 and in Canada it would be $0. 61 (Annual Report to Congress, USPS, 2011). Like this is not cheap enough yet, the Standard Mail is even cheaper consisting mostly of advertising and periodical mails. So is everyday low pricing causing financially losses USPS?In comparison to other postal services it would seem so. An analysis of this dilemma is presented in the business strategies section of this report. Outsourcing and global competition Although most U. S. companies have adopted globalization and have included outsourcing in their strategy to compete in the global market, the U. S. Postal Service remains a sole government franchise operating only nationally. As such it does not include outsourcing as a part of its business model and do not compete globally. Business Analysis Current Fi nancial Performance USPS current financial performance in the last 5 years and especially in the 2011 is in â€Å"dire straits†.With over $25B in net losses over the past five years including $21B of expenses for the prefunding of retiree health benefits, it ended 2011 with only $1. 2B in total cash and only $2. 0B of remaining borrowing capacity. The projected payments for the PSRHBF for 2012 is a staggering $11. 1B ($5. 5B for the deferred 2011 and $5. 6 for the upcoming 2012 contributions) and then there is the payment for workers’ compensation for approximately $1. 3B by September 30, 2012. Even with all the re-structuring tools available for the USPS put into place including price increases just recently approved, USPS will not be able to meet all its current year financial obligations.Unless, congress makes changes to the current requirements of prefunding USPS’ PSRHBF, the firm is technically insolvent even prior to the end of its 2012 accounting period a nd will remain so at least until 2016. Previous Financial Performance The last time USPS posted net income from its operations was in FY2004 ($3. 1B), FY2005 ($1. 626B) and FY2006 ($969M), (USPS Annual Report 2007). It was in 2006 P. L. 109-435 became a law relieving USPS of the $27B in pension liabilities for workers with military service (USPS workers with military pension used to be paid by USPS vice the U. S. Treasury) but at the same time USPS agreed to make annual payments of $5. billion for the next 10 years to build up a fund for future retirees. When this bill was signed into law, USPS was ecstatic. So for FY 2006, USPS finished the year with a net income of almost $1B. Little did it know it will be the last time USPS will ever finish the year in â€Å"black†! Future Financial outlook Future financial outlook for USPS is dimmer than ever. With decline in First Class mail volume continuously declining, there is no indication this is not permanent or worse yet decline more in coming years, even if the economy improve. So far USPS seems to be more focus on increasing its revenue by increasing prices in both of each services, i. e. , mailing and shipping services.At the same time, it also wants to reduce its operating expenses by reducing its number of employees and closing or converting some of its branches into â€Å"village post offices†. However, even with all these business strategies, USPS doesn’t seem to focus on how it can re-structure its business model to adapt to digital technologies and the use of Internet. Although, it has adapted its shipping services and selling of stamps into the digital world USPS is yet to make headways into a profitable business model. Business Strategies Product pricing One of the business strategies of USPS and usually most of businesses do is to increase product pricing everytime the end of the accounting period reports â€Å"Net Loss†! This seems to be a knee-jerk reaction since itâ€℠¢s the easiest logic to recoup â€Å"net losses†.And this is because supposedly increase in product pricing directly correlates to increase revenue thus increased profit or having to post â€Å"Net Income† instead of â€Å"Net Loss† at the end of each accounting period. However product pricing is not as plain and easy as it looks. In the case of USPS product pricing, the elasticity of each product pricing should be taken into account. USPS has validated the fact that technology, increased availability of broadband services, growing internet access in homes, declining prices in personal computers, and expanding mobile services has caused a decline in its mailing services. This is directly attributed to e-mails and online banking billing and payments.In short, email and other electronic online banking transactions, although differentiated from regular paper mail are direct substitute products. As such, it can be postulated increasing the price of USPS â€Å"maili ng services† will not necessarily translate to increased revenues. With price elasticity of demand (EP), the more there is a close substitute to a product the higher is the elasticity of demand. This is shown in the below graph: Figure 2: Managerial Economics in Global Economy (Salvatore, D, 2010) With EP greater than one (highly elastic as shown on the upper portion of the blue demand line) the demand line indicates an increase in price (PX) will result in decrease in quantity demanded (QX). With decrease in quantity demanded means reduction in total revenue.Based from the mail volume decline since 2006 (when mailing was cheaper than last year and this year) up to the present it’s almost conclusive further increase in the cost of mailing will only exacerbate the decline in mail volume; making it easier for business managers to make the decision to switch to â€Å"paperless† bill statements and delivery. Although current statutory requirements limit pricing incre ase on â€Å"shipping services† (including mailing services) to rate of inflation, USPS should request Congress to include a direct authority for USPS to increase prices (with approval from the Postal Regulatory Commission, PRC) based from increased cost of transportation, i. e. , fuel, the same strategy used by the airline industry. The airline industry started using surcharges for baggage checked in when the cost of fuel surge to unsustainable levels.USPS should have the same authority to make time sensitive changes to its pricing as it deems necessary for its continued operations with the approval of the Postal Regulatory Commission (PRC). Even if given this authority, USPS should still consider the competition before it can raise shipping prices and by how much. By having the authority though, USPS can be a flexible firm able to respond in time to stop massive losses while waiting for Congress to give it an approval. Product diversity With technology, USPS has started to adapt the internet for some its product offerings. Customers can go at USPS. com and fill their forms online and even print their mailing or shipping stamps.Additionally, customers can also request home or station pick up by USPS meaning customers need not even to get out of their houses to receive mailing or shipping services. However, these shipping services are also available with USPS competitors like UPS and FEDEX and seem to be doing a better job than USPS. There is however, one product USPS offers that its competitors do not offer and this is Postal Money Order. U. S. Postal Money Orders are very popular and reliable people up to this day prefer them as a form of payment over credit or debit cards or even online fund transfer companies like Western Unions or Paypal. USPS should conduct a study on how to establish a business model allowing it to offer a digital version of its Postal Money Orders.With USPS monopoly on money orders this is almost a sure winner if it can design a digital or online business model for its money orders. In 2010, Paypal posted total revenue of $3. 4B and expects to double this revenue by 2013 (Galante, 2011). On the otherhand, Western Union posted a Net Income of $909. 9M (Yahoo Finance). With potential revenue at this level just from its money order business, USPS is posed to increase its annual business revenue tremendously compare to just increasing its product pricing. Resource utilization USPS resource utilization is obviously not at its optimal level considering the amount of losses it incurred in the last 5 years.Probably the worst resource underutilization is in the excessive number of employees and its huge fleet of gas guzzling trucks and delivery vehicles. USPS was very slow to adapt to new technology and didn’t quite see the effect of the internet with its mailing services and continued rising cost of fuel. This is in spite of the significant decline in First-Class mailing volumes as early as 2005 and the mor e than $100 a barrel of crude oil in 2008. USPS did not initiate to stop Saturday’s mail delivery until 2010 when it was already losing tens of billions in income. USPS tries to optimize its resource utilization by working interdependently with its â€Å"Shipping Services† competitors like UPS’ â€Å"UPS Basic† and FedEx’s â€Å"Smart Post†.However, USPS should strive instead to get as much of this business for itself instead of having to share it with its competitors. This doesn’t mean it has to get rid of this interdependency relationship as it helps in its resource utilization but should try to get as much as it can so as to enjoy the revenue for itself instead of sharing with others. And it can easily accomplish this through pricing, which it has an advantage over the competition. With oil price increases in 2008, USPS should have started switching or equipping its delivery vehicles either to more fuel efficient vehicles or those equipped to use Compressed Natural Gas (CNG). According to Consumer Energy Report. om (Rapier, 2009), based from EPA reports, a gallon of gasoline contains approximately 115,000 BTU’s of energy while a Standard Cubic Feet (SCF) of natural gas contains 1,000 BTU’s (hence 115 SCF of CNG equates to 1 gallon of gasoline). In November 2011, the national average price of gasoline was $3. 37 a gallon while for diesel it was $4. 01 a gallon (Consumer Report, 2011). On the same period, the price for natural gas is $8. 60 per thousand SCF for commercial rate and $4. 53 for industrial rate (EIA. gov, 2012). A thousand SCF of natural gas equates to 8. 7 gallons of gasoline or diesel (1,000 divided by 115), meaning had USPS converted some of its vehicles into CNG, it would only be paying approximately 98. 85 cents to equivalent gallon of gasoline or diesel at the commercial rate price, and even less if given the industrial rate price.At present, price of natural gas has declined al though not significantly but it might as well be because on the other end of the spectrum the price of gasoline rose to almost $4 a gallon from $3. 37 in November 2010, an increase of 18. 7% and it is just starting to get worse. USPS has the largest civilian fleet of vehicles in the world numbering to 215,625 burning through more than 399 million of gallons of gasoline/diesel for a total of 1. 25 billion miles driven (Postal Facts, 2011); it could have easily saved tens of millions of dollars with the use of CNG. USPS should continue with its strategy of reducing its number of employees and post office branches or converting some branches into â€Å"Village Post Offices†. Additionally, it should also strive to reduce its delivery service from a 6-day to a 5-day delivery.Although this may sound like an easy feat to accomplish, i. e. , to reduce operating cost due to reduced mail volume, it is not. This is because although there has been a decrease in mail volume there is howev er an increase in delivery points. So the bottom line is although reducing operating cost is a positive step, USPS can only reduce it for so much and for so long before it starts failing in providing fundamental postal services to the nation; its primary mandate and reason for existence. The other strategy for USPS besides operating cost reduction is synergized on what it is currently accomplishing now and for the future. Cost Volume Profit Analysis Cost-Volume-Profit analysis or breakeven analysis is a process of determining the output where a firm breaks even or earns a target profit from the total revenue and total cost functions of the firm† (Salvatore, D. 2012). Unlike manufacturing or production firms, or any private firms, the USPS has a constant mandate to provide â€Å"fundamental postal service† to the nation. As such, it requires a minimum number of employees, material and other resources to accomplish this task, hence an absolute minimum operating cost. In p rivate sector, when a firm CVP analysis indicates a decline in total revenue (TR) compare to total cost (TC), its tendency is to reduce TC until it is low enough to gain profit.Even better for the firm it has the option of totally abandoning some specific operations or productions if it cannot gain profit despite drastic reductions in TC. However, this is not the case for the USPS. With minimum requirements to provide fundamental postal service to the nation, the USPS cannot reduce its TC to the point it will cease some or even a single part of its operation, despite heavy net losses in income. When USPS is operating at a loss and has done just about everything to minimize its TC, its only other option is to increase the volume of its business to at least break even. With decline in mail volume still yet to hit bottom, USPS needs to venture to different products especially those taking advantage of the internet and other evolving technologies.It is only through additional products o r improvement in current existing products USPS can increase volume of its business to at least cover its minimum operating cost. Strengths, Weaknesses, Opportunities and Threats Being a government own firm, USPS has some inherent strengths in its business model as follows: 1. Monopoly of the mailing service industry 2. Open Credit lines or borrowing up to $15B from the Federal Financing Bank, which can also be increased in due time with the approval of Congress 3. Large operating capacity with more than 33,000 facilities throughout the nation 4. A non-profit organization whose only financial objective is to break even giving it the strength to undermine the competition through low pricing 5.Highly resilient to cyclical changes in the economy brought by recessions and inflations 6. Modern technological network infrastructures and highly computerized distribution systems USPS should utilize its strengths to increase revenue especially with its business goal of only requiring breaking even. It can also flex its strength in pricing to beat the competition when it comes to its shipping services. With its large operating capacities it should plan to expand its business model to achieve â€Å"economies of scale†. USPS weaknesses also come mostly from the same institution that gave some of its strengths: 1. Large operating cost due to large required coverage in mail and shipping deliveries as mandated by Congress 2.Very little diversity in products and services despite large operating capacities and highly technological networked infrastructure 3. Very little to none bargaining power with employees management organizations or unions 4. Very restrictive operating schedules and product pricing flexibilities 5. Slow adaptability in a highly changing business environment brought by newer technology due to restrictions placed upon the firm by Congress through the Post Office Regulatory Commission 6. Large number inefficient fleet of vehicles 7. Very expensive emplo yee pension and retiree health benefit plans Weaknesses in large number of inefficient fleet of vehicles unnecessarily contributing to high operating cost can be easily avoided with the use of alternate energy like CNG.Congress should give temporary authority to USPS to effect price changes as a result of out of the ordinary changes in fuel costs and other materials and resources it uses to fulfill its mandate. The two most readily available opportunities for USPS mostly come only in two forms, i. e. product diversity and more use of the internet as another source of business revenue. This can be as simple as developing a business model to the current postal money orders so it can be transformed to something like e-Money Order that can be used for online fund transfers the same as Paypal’s or Western Unions business model do. As for product diversity, USPS should start looking into expanding its shipping services to aggressively compete directly with UPS and FedEx.The biggest threat facing USPS is the continuing decline of its mailing services. Despite the big proposal of increasing prices supposedly supplementing losses, it’s more likely the more USPS continue to raise prices in its mailing services the sooner it will decline more. The threat of defaulting with its PSRHBF funding for this year and probably for the following years is imminent. The possibility of a government bailout seems to be very more likely starting this year and the years thereafter. USPS needs to face the reality of the internet technology and should start restructuring its business model so as to treat the internet as an ally instead of an adversary. ConclusionAn expeditious and short term solution to the Unites States Postal Service current financial problem is way out of reach of the sole capability of the firm and requires a congressional legislation to make it happen. This specifically with the firms mandated annual $5. 5B prefund contribution to its PSRHBF where $11. 1B is due by September 30, 2012. In addition there is also the $1. 3B Workers’ Compensation Fund required to be paid to the DOL at the end of the fiscal year. To keep USPS financially solvent and operational at least for the time being, Congress should legislate to postpone payments to the PSRHBF and to the Workers’ Compensation for the next three years.This should give enough â€Å"breathing room† for USPS to stay â€Å"afloat† while at the same time implementing its multi-prong strategies of reducing its operating costs, increasing revenues, diversifying its products and improving its processes and methodologies to attract more customers. References: 1. Amadeo, K, (n. d. ) U. S. Economy, How is Unemployment Defined. Retrieved February 18 2012, from http://useconomy. about. com/od/supply/f/unemploy_define. htm. 2. Average gas prices – – November 21, 2011, Retrieved February 23, 2012 from http://news. consumerreports. org/cars/2011/11/averag e-gas-prices-november-21-2011. html. 3. Beatty, A, (September 20, 2010) U. S. Exits Longest Recession SinceWorld War II, retrieved 19 February 2012 from http://www. commondreams. org/headline/2010/09/20-5. 4. Bentley, M. (April 2010), Carrier Consolidation Services: An inside guide to OPS basic and FEDEX SmartPost, retrieved February 19, 2012 from http://www. parcelindustry. com. 5. Bureau of Labor and Statistics, (February 2010), Current Population Survey, October 2009. Retrieved February 19, 2012 from http://www. census. gov/hhes/computer/publications/2009. html. 6. Galante, J. (Feb 10, 2011). Paypal’s Revenue Will double by 2013, Thompson Says, Bloomberg. Retrieved February 20, 2012 from http://www. bloomberg. com/news. 7. Geddes, R. R. , (June 01, 2003).Opportunities for Anti-Competitive Behavior in the Postal Services, AEI Online retrieved February 12, 2012 from http://www. aei. org/article/opportunities-for-anticompetitive-behavior-in-postal-services/. 8. Inflation: Wha t is Inflation? retrieved February 19, 2012 from http://www. investopedia. com/university/inflation/inflation1. asp#axzz1mtwFSACX. 9. Income Statement, Western Union Company, Yahoo Finance. Retrieved February 20, 2012 from http://www. yahoo. com/finance. 10. Kosar, K. R. (January 27, 2012) The U. S. Postal Service’s Financial Condition: Overview and Issued for Congress, retrieved February 20, 2012 from http://www. fas. org/sgp/crs/misc/R41024. pdf. 11.Leonard, D (May 25, 2011) the U. S. Postal Service nears Collapse†, Bloomberg Businessweek, retrieved February 19, 2012 from http://www. businessweek. com/print/magazine/content/11_23/b4231060885070. htm. 12. Natural Gas Prices Retrieved February 23, 2012 from http://www. eia. gov/dnav/ng/ng_pri_sum_dcu_nus_m. htm. 13. Postal Facts 2011 Retrieved February 23, 2012 from http://about. usps. com/who-we-are/postal-facts/welcome. htm. 14. Rapier, R. (Jun 19, 2009) How Much Natural Gas to Replace Gasoline? Retrieved February 23, 2012 from http://www. consumerenergyreport. com/2009/06/19/how-much-natural-gas-to-replace- gasoline/. 15. Salvatore, D. (2012).Managerial economics in a global economy (5th ed), New York, NY: Oxford University. 16. United States Postal Regulatory Commission, Annual Form 10-K Report Pursuant to Section 13 or 15 (d) of the Securities and Exchange Act of 1934 for FY ended September 30, 2011. 17. United States Postal Service 2011 Annual Report to Congress, retrieved February 16, 2012 from, http://about. usps. com/publications/annual-report-comprehensive-statement-2011/annual-report-comprehensive-statement-2011. pdf. 18. United States Postal Service Annual Report 2007 retrieved February 20, 2012 from http://about. usps. com/strategic-planning/cs07/chpt5-002. htm.

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Enthnography - Essay Example If she does something that is considered bad, let her not deny it. Let her bare disgrace and let her endure when others speak evil or do evil to her†¦always let her seem to tremble and fear† (Rachel, 301). This audacious statement was put together by a respected man in ancient China whose opinion mattered in the courts of law and exerted great influence on the judge’s decision and judgment served to women. This is a brief peak into the setting of China about 2000 years ago. In ancient China, the girl child was always treated with contempt and referred to with disappointment by the men who would tower over them as though they were gods to be served and satisfied by the women. The women were more often than not looked upon as concubines and no woman would claim right, whether legally or morally to be the sole wife of one man. The men had every right to take to themselves as many women as he would to be his multiple wives. The married women would also fall in a hierarc hy based on simple factors as, the maid who was most favored by the master would come top of the list. Other bases would be the order in which they were married. To say that women in Chinese history were treated as animals would almost be an understatement since some of the practices were bordering evil. For example, one of the most common practices in ancient China was that of crippling women which started from their childhood where their feet would be bound (Rachel, 305). The arch of each foot would be deliberately broken and the foot tied to prevent it from growing. This would latter lead to a painful hobbling kind of motion for the women and their mobility would be limited to household chores. In the process of time, wealthy households and the non-aristocratic Chinese could not afford to have their women unable to work due to the crippling so they opted to keep them as slaves. They did jobs such as spinning clothes, processing tea and other labour intensive tasks in the home. Du ring these severe times of inequality, there were individuals who arose to show that women were not as useless as deemed and that they could exert a certain degree of influence. For example, in ancient history, the heir to the Chinese throne was taken by a young boy whose mother; ‘Empress Dowager’ was the true ruler (Rachel, 307). Another interesting area to note as the changes in tradition changed overtime, the role of arranging marriages was handed to an aunt or older female relatives. They decided which families would be allied by marriage and who would pay the dowry to whom. In some regions of ancient China an interesting tradition was developed of having groups of 6 to 7 women who would be â€Å"sworn-sisters† and they would even develop their language and system of writing to help them communicate amongst themselves. On the onset of the 19th century, there was an outcry of discontentment amongst the Chinese people regarding the roles of the women. However, it was not until the short lived Chinese republic that there was significant progress in the fight for women rights. The rise of communists under the Mao caused a shift in the long held beliefs and traditions that degraded the Chinese people and they were willing to die for their beliefs and one of their goals was to erase the inequality between the men and women once and for all. In these times women worked outside their home, were educated and involved themselves in political matters (Rachel, 309). With the death of Mao the nation moved towards a

Jesus Leadership Principles Essay Example | Topics and Well Written Essays - 1250 words

Jesus Leadership Principles - Essay Example In the gospel books of the bible, one finds the fundamental teachings and leadership principles that Jesus promoted. According to Maxwell and Blackaby, the principles of leadership outlined and applied by Jesus can transform the kind of leadership in the globe today. Maxwell has identified ten of these leadership principles. This paper will discuss the relevance of these principles to secular leadership. According to Matthew chapter 20 verses twenty five to twenty eight, Jesus designed an intriguing model that implied a critical principle in leadership. The act of washing the feet of his disciples implied that servant-hood is a defining aspect of leadership. The account reveals that Jesus washed the feet of all disciples including his betrayer Judas Iscariot. Although he held the position of master, with the disciples working under his instruction, he chose to assume the level of servant. Leaders in the globe today can benefit from this principle by realizing that they have the duty to serve the people they lead. This principle can transform global leadership immensely if the leaders realized the crucial servitude role that they have to play. According to Luke chapter seven verse twenty two and John fourteen verses eleven, it becomes evident that Jesus urged his disciples to live according to the standards they preached even before expecting others to adopt them.... to guide their daily activities, it would prove easier for a leader’s followers to demonstrate a commitment to the organizational goals, because the leaders exhibit exemplary commitment (Maxwell, & Elmore, 2007). Matthew chapter six verse thirty three highlights an additional principle that Jesus advised his followers to consider. Setting priorities is a critical aspect for a nay leader, especially with the current dynamism that presents leaders with overwhelming responsibilities. The emphasis that Jesus gave in the verse mentioned highlights the importance of putting each activity in its right place, and avoiding distraction. The benefits of setting priorities may have received too much emphasis, but the emphasis only indicates the centrality of the matter to effective leadership. Global leaders have realized the significance of this aspect, and global leadership forums seek to empower leaders to exhibit the capacity of setting priorities. Jesus Christ made it clear that impa cts in leadership were the results of relationships and not positions. Since Jesus realized the significance of establishing relationships with people, he made efforts of reaching out to them. He took the initiative of going to all the places where he could find peoples. John chapter five verses five to thirty illustrate his encounter with the Samaritan woman after his ministry. Moreover, chapter eight and verses one to eleven of the same book indicate that he went to the synagogue. Apparently, Jesus sought people, and showed great interest in them. Demonstrating personal interest in people moved them to listen to his message. It is unfortunate that some leaders today have no impact on the people because the leaders have focussed on their positions instead of exhibiting interest in the people

Financial management;Mergers and Acquisition Assignment

Financial management;Mergers and Acquisition - Assignment Example The major reason for citizenship change was to reduce the tax base as it reduced to 26% when both companies combined. Canada usually has a lower tax rate compared to the United States. This move was marred with controversy as many claimed that was tax inversion and it even attracted the attention of president Obama as it was viewed the country’s economy would suffer. Over and above there was no illegality in the relocation hence the company would enjoy lower tax rates ultimately improved the company’s profitability (Shabi, 2012). One of the synergy to be enjoyed by burger king includes revenue synergy. One of the revenue synergy to gain from would be an increase in its market share as by acquiring TimHorton the company also acquired its customers. The company would easy penetrate the Canadian market as TimHorton controlled a large stake of the Canadian market. The acquisition would result to a combined 18000 restaurants in over 100 countries with total sales amounting t o $ 23 billion. Based on burger king would be listed on both the New York stock exchange and Canadian stock exchange. Burger king would also enjoy distribution channels used by TimHorton. Companies buy companies to reach new markets and grow revenues and earnings. A merge may expand two companies marketing and distribution, giving them new sales opportunities. A merger can also improve a companys standing in the investment community: bigger firms often have an easier time raising capital than smaller ones. Burger king would enjoy cost reduction synergies, which include increased economies of scale. The bigger the company the better the purchasing power as size matters. The increase of size would lead to increase in goods sourced from suppliers. Greater quantities would result to increase in discounts offered. This would result in cost reduction and hence increase the organisation productivity. Due to acquisition, there would be reduction of staff, as some would have to lay off to cut

Clime letter Assignment Example | Topics and Well Written Essays - 250 words

Clime letter - Assignment Example Pizza Hut prides itself in 30 minute deliveries or the order is free. However, my pizza was delivered very late and was lacking a few of the other food items that I did place with my order. Not only that but the delivery guy insisted that I pay for the food when your advertising clearly states that when my order is delivered after 30 minutes, I get the food free of charge. Is there a case of false advertising existing here? I am hoping that my experience will serve as a wake up call for your branch of Pizza Hut. Your service is not at par with the other Pizza Hut branches in our area and will destroy the good company name that the company has worked hard to build. To resolve this situation, I would appreciate it if your staff would reimburse the amount I paid as per the â€Å"30 minute delivery guaranteed† promise that Pizza Hut gives all its delivery customers. Enclosed is a copy of my receipt for the transaction in question. I am looking forward to your response and resolution of this situation. I will wait 14 days before seeking help from the consumer protection agency or the Better Business Bureau. Please contact me at my above address pr by phone at (mention your phone

The Great Gatsby and the American Dream Essay Example for Free

The Great Gatsby and the American Dream Essay The luxury cars, ritzy parties every week that never seem to be unattended, and breezers’ (a convertible car) that always turns heads as it drives by. What more could a man want? Well the one thing he so desperately desires to have is the most unobtainable request. Gatsby’s American dream is Daisy, Daisy is a fluttery individual and sometimes isn’t the brightest bulb in the box not to mention she is married to Tom. Gatsby knew Daisy before she was married to Tom but back then things were different much, much different. Gatsby back then was a poor individual and Daisy came from money. Gatsby being a young boy fell head over heals in love with Daisy but daisy coming from money knew she would never marry the man because â€Å"rich girls don’t marry poor boys† as stated in the movie. Gatsby was completely oblivious to this fact and then left to go the military, upon returning from duty he expected to find daisy waiting for him but instead daisy was a newlywed. Gatsby’s heart was broken, but he did not stop perusing his dream. Tom and Daisy lived a life of luxury in east egg; after Gatsby went off to collage he became rather rich and moved into the house right across the lake from them. Small world wouldn’t you say?! I think not! Gatsby then tried to do everything in his power to make daisy see that he is well fit for her to come back. The parties every week, the gigantic mansion he lived in, and not to mention he kept creepy memories of Daisy and her successes. Much to Gatsby’s prevail Daisy’s cousin Nick moves in to the little house next door to him. Of course Gatsby is going to take this opportunity to get close to nick so he can finally see Daisy again. Nick finally sees a light in Gatsby and the light is hope. â€Å"Delivered suddenly from the womb of his purposeless splendor† This quote explains Nick’s previous view on Gatsby upon trying to get to know him. Nick had previously thought that Gatsby’s life was purposeless and wasteful much like Tom’s but then he realizes that everything he has done has been aimed at achieving a single goal, winning Daisy’s love. As the story progresses Gatsby gets closer and closer to finally reaching his goal of having daisy back in his life, or as it is portrayed to him. Daisy and Gatsby finally came into contact and the tea gathering Nick had at his house. There the very socially awkward Gatsby sees Daisy for the very first time and he blurts out as Daisy is trying to remember the last time she saw him, â€Å"Five years next November†. Most would think that’s extremely creepy but Gatsby truly meant it in a sentimental way showing that it has been playing on his mind ever since the day he left. When Gatsby least expects it he loses daisy for good. The green light at the end of her dock finally faded into oblivion. â€Å"So he gave that up and only the dead dream fought on† Even though Gatsby was so close to obtaining the infamous American dream the idea that the dream has a will of its own and also the suggestion that maybe what makes Gatsby special isn’t his dream but the fact he held on to it for so long while everyone else got on excepting how the world really was. It’s tragic that all his success in life and making sure he lived a life of glitz a glam was for this one girl, the girl, Daisy but never accomplished what he set out to do. All in all Gatsby didn’t get the girl and in the end he didn’t even make it out with his life but all is fair in love and war. It just goes to show that if a dream is big enough and worth wild enough a person will go to any lengths to make sure they reach it even if it mean the lost of your own life. â€Å"The American Dream† as you can see is truly unobtainable.

Environmental Impacts Of Oil And Gas Environmental Sciences Essay

Environmental Impacts Of Oil And Gas Environmental Sciences Essay Oil and gas companies have been conducting exploration projects worldwide for years in an attempt to find and extract the extremely valuable global resource known as petroleum (BERA 2006). Oil and gas exploration encompasses testing subsoil, using sophisticated technology and is not without any environmental damage. A major challenge in exploration of oil and gas is the ecological significance of repeated exposures to very low-level releases of various chemicals, the removal of vegetative cover, impact on fisheries, and biodiversity loss. Most of the developing countries in Africa are desperate for economic success and this is usually the major driving force behind sanctioning any exploration activities in this region. The problem is that most of these countries are inexperienced in the oil industry and therefore they take into consideration very few environmental implications. In lieu of this, it becomes very prominent that ignoring the immediate and long-term impacts of Ghanas oil and gas exploration activities will have a damaging effect on the surrounding biodiversity and ecosystem. In 2007, Ghana confirmed that an estimated 800 million barrels of oil was found in the southern coast of the Gulf of Guinea by Tullow Oil. Tullow Oil is a Uk based company and is involved in oil exploration in Ghana. The people of Ghana were instantly excited and looking forward to reap the benefits of the discovery but unfortunately the potential detrimental issues associated with exploration were overlooked. The economic benefits associated with this discovery had been prioritised over environmental considerations. The good thing is that Ghana does not have to look far to learn lessons of the past. Nigeria being a few miles away from Ghana is a prime source of information to learn from. Potential impacts refer to both the negative and positive effects on the quality and quantity of the biotic and abiotic factors of the physical environment. In this study, the accentuation is on the negative effects of oil exploration activities on the ecosystem of the coast. The boundary limits for a coastal area is between 50 metres below mean sea level and 50 metres above tide level from the shore. It includes coral reefs, intertidal zones, estuaries, coastal aquaculture, and seagrass communities (Millenium Ecosystem Assessment, 2003:54). Considering the associated environmental impacts of oil and gas exploration, it is clear that practicable environmental regulations are critical in controlling and minimizing environmental impacts. The areas for oil and gas exploration in Ghana include the Nzema East Municipal, the Secondi Takoradi Metropolitan, the Ellembelle, the Ahanta West, the Jomoro, the Agona West District Assemblies. The surrounding communities are cape three points, half Assini, Ellembelle, Princes Town, Axim, Discove, Busua, Miamia, Akwidae,Wotera, Sekonde, Eziama, Nkroful and Secondi-Takoradi. These areas will most likely be affected by oil and gas exploration activities. GhanaWestCoastMap Figure : Coastal line of Ghana C:UsersJoseph Addo-YoboDesktopghana-offshore-oil-map.jpg Figure : Ghanas offshore oil fields OBJECTIVES The objectives of this project are: To analyse the environmental impacts from oil and gas exploration on the coastal ecosystem and biodiversity in Ghana. To determine the various levels of water quality parameters such as colour, conductivity, total dissolved solids, potassium content, calcium content, magnesium content, phosphate content, lead and arsenic content. To determine the concentrations of oil/grease in water samples that have been collected and use concentrations as indicators of pollution from oil exploration. To compare levels of oil/grease in water samples with that of the World Health Organization (WHO) and Ghana Environmental Protection Agency ( GEPA). To make recommendations to help manage the associated environmental impacts. Research Questions: What are the environmental impacts of oil and gas exploration on the coastal ecosystem? The thesis begins with the examination and analysis of potential environmental impacts that will probably arise from oil and gas exploration. According to the EP Forum/UNEP Technical Report (1997) the potential impacts may depend upon many other things among which include: The stage of the process, the size and complexity of the project, the nature and sensitivity of the surrounding environment, the effectiveness of planning and migration techniques. Such impacts include atmospheric, aquatic, terrestrial and human impacts. What recommendations will help manage the associated environmental impacts from oil and gas exploration in Ghana? It is not enough to just identify the likely hazards from exploration without recommending measures to cope with or minimize the possible dangers. Recommendations become more essential in view of the fact Ghana is very inexperienced in the industry and legislations are not fully formulated to cope with the environmental hazards that accompany any exploration activity. The thesis gives explicit recommendations based on the findings as lessons from similar studies elsewhere. METHODOLOGY An attempt was made to determine some of the impacts from oil exploration on the Jubilee field area and the environmental coastline by a series of random sampling and by comparing results. An overview of the environmental baseline and ecology is given. This was based on the six oil districts in Ghana and the Jubilee field area. The impacts are categorized into minor, moderate and major. Exploration activities at each phase are presented. Random sampling techniques were carried out to determine whether there was pollution in the water from the exploration activities. A review of the current legislation frameworks in Ghana to cope with these issues. Short term and long term recommendations made to help minimize the impacts. ORGANISATION OF REPORT This report is divided into six chapters. The structure is as follows: Chapter one gives a brief introduction and objectives for conducting this research. The background to the setting and methodology are also included. Chapter two entails the literature review. The location for the oil exploration activities and general approach to oil and gas exploration are described. Chapter three includes what this research comprises of and is discussed in the scope such as the possible impacts on the environment. Chapter four reviews the results of the study presented and are analyzed. The final chapter ends with recommendations, both short term and long term to help minimise the impacts and talks about the current legislation frameworks in place in Ghana to cope with the impacts reviewed in this research. The main conclusions are also presented and further recommendations for further studies made to help address pertinent issues recognized under this study. Presented below is a summary of the research structure: Research Objectives Research Questions Literature Review Methodology Literature Reviews Potential Impacts Observations Results and Analysis Discussion Conclusion Recommendations CHAPTER TWO LITERATURE REVIEW 2.1 Overview of oil and gas exploration activities on the coastal zone of Ghana Oil and gas exploration involves prospecting surveying and exploration drilling. The prospecting surveying starts with a review of geological maps to identify major sedimentary rocks basins. This may be followed by an aerial photography to identify promising geological formations such as faults and anticlines. A field assessment is done to gather more detailed information. The three methods used for surveying include seismic, magnetic or gravity method. Exploration drilling involves drilling exploration wells to confirm the presence of hydrocarbons. In Ghana, mobile offshore drilling units (MODU) are used. Hydrocarbon exploration in Ghana dates back to 1986 when oil seeps were found in the offshore Tano basin. This eventually led to drilling of exploration wells in the vicinity of Half-Asini (GNPC, 2012). A total of 10 discoveries have been made and about 79 exploration wells drilled in Ghana. None but the Saltpond field, discovered in 1970 and located approximately 100km west of Accra. Currently, Exploration activities are ongoing in Ghanas four sedimentary basins namely the Tano basin, central basin, keta basin and voltaian basin (GNPC, 2012). The most promising discovery so far is the Jubilee field which was discovered in 2007. The Jubilee Unit area covers part of the Deepwater Tano and West Cape three points license areas. Kosmos Ghana HC, an exploration company drilled the Mahogany-1 well in the West Cape Three Points block. Ghanas oil and gas exploration activities do not come without environmental challenges. These challenges may arise from one or more of the following: project footprint, operational discharges, air emissions, waste management and risk of a blow-out during drilling. 2.1.1 Surveying Stage In the first stage of exploring for rock formations bearing hydrocarbons, geological maps are reviewed in desk studies to identify major sedimentary basins (EP Forum/UNEP 1997). Desk study indentifies areas with favourable geological conditions. No potential requirements are needed on ground to do this study. The area is identified based on relief and physical geographical analysis. Based on the results and assumptions from the desk study, if favourable landscape features are revealed, then low hovering aircrafts are used to do aerial survey. The low-flying aircraft over the study are provides overview and peripheral information. A seismic survey is mainly used in hydrocarbon (oil and gas) exploration to investigate the Earths subsurface structure. This method uses the principles of reflective seismology to acquire and interpret seismic data, which allows the estimation of the Earths composition (Morgan, 2003). The seismic method is heavily dependent on differing reflective properties of sound waves to identify hydrocarbon bearing rocks in the earths subterranean zones. An energy source transmits a pulse of acoustic energy into the ground which travels as a wave into the earth (EP Forum/UNEP, 1997). At each point where different geological strata exist, a part of the energy is transmitted down to deeper layers within the earth, while the remainder is reflected back to the surface (EP Forum/UNEP, 1997). Here it is picked up by a series of sensitive receivers called geophones or seismometers in onshore, or hydrophones submerged in water offshore. The signals are transmitted by cables, amplified, filtered, digit alized and recorded for onward interpretation. Figure : Offshore seismic activity 2.1.4 Exploration drilling Drilling of exploration wells are activities that come after seismic data have been interpreted and also after the volume and area of oil and gas resources from potentially productive geological formations been quantified. If oil/gas is discovered, then there will be a need to drill some development wells. Once in position, a series of well sections of reducing size are drilled from the rig. A drill bit, connected to the drill string suspended from the rigs derrick, is rotated in the well. Drill collars are connected to add weight and drilling fluids are distributed through the drill string and injected through the bit. The fluid has a variety of functions that it performs. It imparts hydraulic force that assists the drill bits cutting action, and it cools and lubricates the bit. It eliminates cuttings from the wellbore and protects the well against high formation pressures. When each well section has been drilled, steel casing is run in hole and cemented in place to prevent well failure. When the total reservoir depth is reached the well may be completed and tested by running a production liner and equipment to allow for the flow of hydrocarbons to the surface to establish reservoir properties such as porosity and permeability in a test separator. Any unwanted gas that is produced may be flared. 2.1.5 Appraisal Stage Appraisal is carried out after a successful exploration drilling to determine if the reservoir is economically feasible or viable. It helps in determining the extent and nature of the reservoir by drilling several other wells in the same site. The technical procedures applied to exploratory drilling also applies to appraisal drilling (EP Forum/UNEP, 1997). This requires additional drilling sites that could be reduced by directional drilling hence reducing the ecological footprint and the amount of waste generated. 2.2 Environmental Baseline and Ecology This chapter provides a description of the environmental situation against which the potential impacts of the oil and gas exploration can be assessed and future changes monitored. The chapter presents an overview of the aspects of the environment relating to the surrounding area in which the exploration phase will take place. This includes the Jubilee field unit area, the Ghana marine environment at a wider scale and the four Districts of the Western Region bordering the marine environment. The Jubilee Unit area and its regional setting are shown below. This area is approximately 132 km west-southwest of the city of Takoradi, 60km from the nearest shoreline of Ghana, and 75km from the nearest shoreline of Cote dIvoire. http://subseaworldnews.com/wp-content/uploads/2012/02/Jubilee-Field.jpg Figure : Location of Jubilee Field Air Quality The principal source of environmental contaminants from the atmosphere across central Africa is biomass due to the burning of firewood and controlled burning in savannah places for farming. It has been estimated that Africa accounts for almost one half of the total biomass burnt worldwide (Andrae, 1993). The result of this biomass combustion is the emission of carbon monoxide (CO), oxides of nitrogen (NOx), nitrous oxide (N2O), methane (CH4), non methane hydrocarbons and air particulate matter. Upwelling The term upwelling is used when cold, nutrient-rich, water goes from the ground up to the surface, leading to an in increase in plankton productivity in the surface waters. The considerable upwelling period along the Ghana shore occurs from July through to September/October, while a minimal upwelling happens between December and January/Feburuary. The rise in plankton productivity during the periods of considerable and minimal upwelling attracts pelagic fish species into the upper layers of the water column, thereby increasing the rate of fish capture. Fish Ecology Seasonal upwelling influences the composition and distribution of fish species in the water bodies of Ghana. The transport of cooler, heavier and nutrient-rich deep waters to the warmer, usually more nutrient-depleted surface water during times of upwelling promotes very high levels of primary production in phytoplankton. This therefore leads to an increase in the production of zooplankton and fish. The fish species found in Ghanaian waters can be divided into four main groups, namely: à ¢Ã¢â€š ¬Ã‚ ¢ small pelagic species à ¢Ã¢â€š ¬Ã‚ ¢ large pelagic species (tuna and billfish); à ¢Ã¢â€š ¬Ã‚ ¢ demersal (bottom dwelling) species; and à ¢Ã¢â€š ¬Ã‚ ¢ deep sea species. The most important small pelagic fish species, both commercially and as prey for larger fish found in the coastal and offshore waters of Ghana are: à ¢Ã¢â€š ¬Ã‚ ¢ round sardinella; à ¢Ã¢â€š ¬Ã‚ ¢ flat sardinella; à ¢Ã¢â€š ¬Ã‚ ¢ European anchovy; and à ¢Ã¢â€š ¬Ã‚ ¢ chub mackerel. Large pelagic seafood stocks off the shore of Ghana consist of seafood and billfish. These varieties are migratory and take up the outer lining position ocean of the whole exotic and sub-tropical Ocean. They are essential varieties in the environment as both should and feed for sharks, other seafood and sea animals as well as offering an essential commercial resource for industrial fisheries. The seafood varieties are skipjack tuna; yellowfin tuna; and bigeye seafood. The billfish varieties happen in much lower figures and comprise swordfish; Ocean blue marlin; and Ocean sailfish. Trawl surveys have proven that demersal seafood are extensive on the navigator shelf along the whole length of the Ghanaian coastline. The demersal varieties that are most essential over the counter (in terms of capture volumes) are cassava croaker, bigeye grunt, red pandora, Angola dentex , Congo dentex and Western Africa goatfish. Over 180 species of fish are believed to take up the deep sea, including 51 different species that are associated with the bottom and a further 106 are listed as bathypelagic (1000 to 4000m). The remaining species are usually regarded to take up depths to 1000 m but may venture into further water during part of their lifecycle. A total of 89 species are likely to be discovered in Ghanaian water bodies within the depth range in the Jubilee field (1,100 and 1,700m). Water Quality Water column samples were taken at two depths, namely sub-surface and at 100m depth. Water alkalinity (pH) was measured on a subsample. Water samples were collected for metal analyses, nutrients, total dissolved solids and suspended solids (EIA, 2009). Water samples were evaluated for a range of determinants including metals and nutrients and the results were found to be: Mercury (Hg). Most stations had Hg concentrations below the detection limit, ie below 0.2 mg/l). Barium (Ba). Ba concentrations were higher in the surface samples and ranged from 5.96ppb to 5.43 ppb for the surface samples and 5.43 ppb to 5 ppb. Lead (Pb). No Pb was detected in any samples. Phosphorous (P). The concentration levels of total phosphorous were higher for samples from the 100m depth than for samples from sub-surface for all the stations. The highest TP concentration recorded for the sub-surface samples was 0.0192 mg/l and the lowest concentration was 0.0145mg/l. Seabirds and Coastal Birds Ghanas seaside swamplands and lagoons form an environmentally essential environment, offering providing, roosting and nesting sites for thousands of migratory and local wildlife. Eight of these seaside wetlands: Keta Lagoon, Songor Lagoon, Sakumo Lagoon, Korle Lagoon, Densu Delta, Muni Lagoon, Elmina Salt Dishes and Esiama Seaside, qualify as globally essential swamplands under the Ramsar requirements of assisting 20,000 waterfowls or 1% of the population of a waterfowl species. Of these only Esiama Seaside falls within the position at most chance of experiencing an oil spill and has an exotic beach believed to back up over 10,000 wildlife. However, there are several other lagoons and swamplands such as Domini Lagoon, Amunsure Lagoon, Ankobra (Ankwao) Estuary, Kpani-Nyila Estuary and the Ehnuli Lagoon which are essential for fowl feeding and reproduction places. They consist of considerable amounts of waterfowls such as typical tern, egret, typical sandpiper, ringed plover and greyish plover. As a whole, the stretch of coastline west of Cape Three Points is regarded as extremely delicate for seaside fowl species. Direct death rate of wildlife in the event of an oil spill is often the most widely recognised danger. While impacts to birds can happen offshore in the marine environment, the more noticeable impacts are often experienced if oil gets to the coastal waters. Oil spills impacting coastal waters near major bird colonies during the reproduction period can be particularly severe since birds are feeding intensively and often dive through the surface oil to feed on fish. Birds are affected by oil pollution in the following three key ways. à ¢Ã¢â€š ¬Ã‚ ¢ Stains of oil on the plumage may destroy the insulating and water repelling properties which may ultimately cause the death of the bird. à ¢Ã¢â€š ¬Ã‚ ¢ Toxic effects after the ingestion of oil during preening, ingestion of oiled prey, inhalation of oil fumes or absorption of oil through skin or eggs. à ¢Ã¢â€š ¬Ã‚ ¢ Indirect effects resulting from destruction of bird habitats or food resources. Coastal bird species and habitats in Ghana are regarded as highly sensitive to potential impacts resulting from an oil spill that reaches the coastline. Marine Mammals Ghanas offshore areas are known to support significant marine mammal populations such as certain protected and sensitive species. Examples being the humpback, fin whales and Atlantic spotted dolphins. While the periodic distribution of these species is not well understood it is likely that during the months of September and October a variety of species of whale and dolphin s pass through these areas. Marine mammals are usually less sensitive to oil spills than seabirds as they will tend to identify the position around a surface oil slick and avoid any breaching or feeding behaviours that may bring them into immediate contact with oil. However, marine mammals are still delicate to results from oil spills, and in particular from the hydrocarbons and chemicals that escape from the oil, particularly in the first few days following a spill. Although it is likely that certain species of marine mammals happen to be in the area offshore Ghana, they are regarded as less sensitive (compared to turtles and birds) to any impacts resulting from an oil spill as they will usually avoid the affected area. CHAPTER THREE METHODOLOGY Magnitude of Impacts This is the degree of change brought about in the environment. An attempt is made to quantify the magnitude of impacts to the natural and social environment. The magnitude of impacts covers all areas of the environment and is discussed as follows: The nature of the change in the environment including what resources or receptors have been affected and how; The spatial extent to which the area has been impacted and what proportion of the population or community has been affected; The temporal extent such as duration, frequency and reversibility of impacts; The probability of impacts occurring as a result of accidental or unplanned events. Table : Magnitude Definitions Impact Magnitude Spatial Scale Temporal scale An assessment of the magnitude of impacts is provided that takes into consideration all dimensions of the impact described above to determine whether an impact is low, medium or high magnitude. Sensitivity of Resources and Receptors The significance of an impact of given magnitude depends on the sensitivity of resources and receptors to that impact. For ecological impacts, sensitivity can be assigned as low, medium or high based on the importance of habitats and species. For habitats, these are based on naturalness, extent, rarity, fragility, diversity and importance as a community resource. Table : Species Value/ Sensitivity Criteria Value / Sensitivity High Criteria Not protected or listed and common / abundant; or not critical to other ecosystem functions. Not protected or listed. A species that is common globally but rare in Ghana; important to ecosystem functions; or under threat or population decline. Specifically protected under Ghanaian legislation and/or international conventions. Listed as rare, threatened or endangered. The magnitudes of impact and the sensitivities are looked at in combination. This is to evaluate whether an impact is, or is not significant and if so its degree of significance defined as either Minor, Moderate or major. à ¢Ã¢â€š ¬Ã‚ ¢ short-term disturbance directly to the seabed (eg from sediment suspension), with secondary impacts on the benthic and demersal community, during installation of subsea infrastructure; à ¢Ã¢â€š ¬Ã‚ ¢ permanent habitat and associated species loss or damage from coverage of areas of seabed by moorings, well manifolds, well heads, riser bases, flowlines and umbilicals; and à ¢Ã¢â€š ¬Ã‚ ¢ permanent changes to the habitat arising from the physical presence of subsea infrastructure (eg sediment disturbance and reef effects from marine organisms growing on subsea infrastructure). Minor Impacts Impacts from flaring on Birds. Many birds chose to migrate at night to take advantage of the more stable weather conditions which benefit migration, and for some species to avoid daytime predators. Artificial lighting, however, may affect nocturnal movement of birds. Previous research has found that migrating birds (especially songbirds, waders and ducks) may circle around offshore lit structures including offshore platforms. The effects are reported to be pronounced during periods of low cloud and fog, when there is poor visibility. Erickson et al. (2001) suggested that lighting was a critical attractant, leading to collision of birds with tall structures, and recent research appears to support the role of lighting. Ongoing research in the Dutch sector of the North Sea for NAM (Nederlandse Aardolie Maatschappij) suggests that the red end of the spectrum components of conventional platform lighting affect birds, and that the use of green spectra could significantly reduce the effects on the populations of those species most at risk (Bruinzeel 2009). Birds which are drawn to lit platforms often circle around for prolonged periods resulting in fatigue. They sometimes land on the platforms, or collide with the structures, and if there is little food or water for them on the platform, this can result in their death. There are Important Bird Areas (IBAs) along the coastline of Ghana and the Ivory Coast which support migratory bird species known to use the East Atlantic Flyway. Such species occur along the west coast of Africa, including red knot (Calidris canutus) and sanderling (Calidris alba). (Boere and Stroud 2006). Detailed information about African bird migration routes is less well understood and is the subject of ongoing research (Birdlife 2009). Whilst there is a risk of migrating birds encountering the platform, many of the effects described above are based on research undertaken in the North Sea, and similar weather conditions in the location of the Jubil ee field are not expected. Research in the North Sea also found that in more stable conditions when skies were clear and there was little cloud, few birds responded to lights (NAM 2007). It is also likely that some of the bird species which are migrating through this area will do so during the daytime, and hence should be less affected by lighting. The Jubilee joint venture partners have had drill rigs deployed in the area for over 2 years and have not reported unusual bird attraction or congregation. The risk of impacts on birds from flaring is considered to be low and not significant. As part of the routine reporting from the FPSO the presence of significant bird landings during the year and/or records of any bird deaths will be recorded to inform any future mitigation strategies. à ¢Ã¢â€š ¬Ã‚ ¢ Impacts from flaring on Turtles. There is the potential that turtles will be attracted to the platform at night where hatchlings could be subject to increased predation by birds and fish that also are attracted to these structures. The risk of any impacts on turtles and turtle hatchlings from lights is considered to be low and not significant. à ¢Ã¢â€š ¬Ã‚ ¢ The impacts to marine mammals and turtles from vessel collision and marine debris. Collisions have been known to occur worldwide and also in West Africa (Fà ©lix and Van Waerebeek, 2005; Van Waerebeek et al., 2007) and increased marine vessel traffic between the Jubilee field and Takoradi port will increase the risk of collisions. The increased risk of collision is considered to be low however given the relatively low volume of project related traffic and the speed that they move at (typically moving at less than 12 knots). Marine mammals and marine turtles are most sensitive in areas with fast moving vessels which frequently change direction and are more able to avoid the large, relatively slow moving support vessels associated with the project. Disposal of solid waste to sea will not occur from the FPSO, MODUs or support vessels, with the exception of treated kitchen waste and treated sewerage, which will be macerated. Discharges during the previously permitted wel l drilling operations, including drill cuttings discharges, are addressed in Annex B. The risks to marine mammals and marine turtles from vessels collisions and damage from marine debris associated with the project are considered to be small and are assessed as not significant. à ¢Ã¢â€š ¬Ã‚ ¢ Impacts from noise. Activities in the Jubilee field will be located approximately 60 km offshore, away from any sensitive noise receptors. Onshore noise at the port in Takoradi from the project is assessed as not significant as activities will be within an existing busy port. Noise on the FPSO will be controlled for occupational exposure reasons so that workers in open areas will not require to wear hearing protection (the WHO standard is 85 dB without hearing protection). A 85 dB noise source (measured at 10 m from source) will have attenuated to 45 dB at 1,000 m. Fishermen and other marine users not associated with the project will be outside the 1,000 m exclusion zone centred on the turret and therefore at least 500 m from the FPSO. The risk of noise exposure above the 85 dB standard is therefore extremely unlikely. Noise from helicopter flights to and from the Air Force base at Takoradi and the Jubilee field has the potential to cause disturbance. Careful flight p lanning to avoid sensitive areas will avoid significant impacts. This includes a minimum flight height of 2,300 feet (710 m) above the Amansuri Wetland IBA to avoid disturbance to wildlife. 3.2 Impacts from physical structures 3.2.1 Impacts from flaring on Birds. Many birds chose to migrate at night to take advantage of the more stable weather conditions which benefit migration, and for some species to avoid daytime predators. Artificial lighting, however, may affect nocturnal movement of birds. Previous research has found that migrating birds (especially songbirds, waders and ducks) may circle around offshore lit structures including offshore platforms. The effects are reported to be pronounced during periods of low cloud and fog, when there is poor visibility. Erickson et al. (2001) suggested that lighting was a critical attractant, leading to collision of birds with tall structures, and recent research appears to support the role of lighting. Ongoing research in the Dutch sector of the North Sea for NAM (Nederlandse Aardolie Maatschappij) suggests that the red end of the spectrum components of conventional platform lighting affect birds, and that the use of green spectra could significantly reduce the effects on the populations of those sp ecies most at risk (Bruinzeel 2009). Birds which are drawn to lit platforms often circle around for prolonged periods resulting in fatigue. They sometimes land on the platforms, or collide with the structures, and if there is little food or water for them on the platform, this can result in their death. There are Important Bird Areas (IBAs) along the coastline of Ghana and the Ivory Coast which support migratory bird species known to use the East Atlantic Flyway. Such species occur along the west coast of Africa, including red knot (Calidris canutus) and sanderling (Calidris alba). (Boe